Service · Experimentation
Test timing and context without optimising for pressure
A rigorous analysis plan for teams comparing prompt moments, explanatory copy or eligibility rules.
Beyond a headline lift
We define exposure carefully, account for users who cannot be prompted and separate immediate permission outcomes from downstream value. Guardrail metrics watch for onboarding completion, uninstalls and changes in notification settings.
Our contribution
- Hypothesis and experiment design review
- Sample and metric definition
- Quality assurance before readout
- Segmented analysis with uncertainty clearly shown
- Decision memo for product stakeholders
We do not recommend coercive copy or repeated interruption. A useful experiment improves both relevance and understanding.
Discuss an experiment